DIHC signs strategic partnership with Franchise India

(Left) Gaurav Marya and Zulfiquar Ghadiyali.

Our Correspondent

The UAE Royal family-backed Directions Investments Holding Co. (DIHC), under the Chairmanship of H.H. Sheikh Mohammed bin Sultan Bin Hamdan Al Nahyan and Franchise India, Ltd, the largest franchise and management company in South Asia, has announced a strategic partnership to support Indian businesses that wish to set up their manufacturing, retail, trading, representation or marketing office in the United Arab Emirates.

The alliance will open a gateway for competitive advantage in exploiting opportunities and avoiding pitfalls when operating in the MENA and APAC regions by Indian Companies, according to a press release.

With about 3.3 million Indian migrants in the UAE alone (according to the UN’s migration report in 2017), constituting almost 27-plus percent of its population, it is a big competitive advantage for an Indian company to plan its expansion in the UAE.

Franchise India Ltd, under the Chairmanship of Gaurav Marya, seeks to assist Indian companies with setting up their local Limited Liability Company and do business with government and private companies in the UAE under the direct guidance of the Royal Family office.

“Through our Value Added Services Programme, we provide a platform where our JV partners and Sponsorship Program, find the necessary elements to launch, grow and succeed.” said Zulfiquar Ghadiyali, DIHC.

Globalisation and global markets are of considerable relevance, principally owing to the pragmatic growth effects of cross- border enterprise and investment. Moreover, the next normal comes with a highly potent business environment, where approaches to incorporate sustainability and resiliency to withstand the uncharted outside shocks becomes equally important for decision making and strategic planning by business owners.

The presence of a huge Indian diaspora is a big plus for Indian companies for zeroing down in the UAE and is a great market to replicate a successful Indian business model. Being an affluent market where retail is quite well developed, the potential market is as big as many other emerging markets but highly concentrated.

Expertise and experience about the laws of the land is vital to start a business in the UAE market. The investor-friendly UAE Government has been taking steps to make the process easier for Indian consumer and manufacturing brands to enter the UAE, especially Abu Dhabi. Finding a trustworthy sponsor or partner can be tedious for Indian entrepreneurs and that is where this channel partnership will make the process easier and shorter,” said Mr. Marya.

The project is to create visibility and attract leading investors, businesses and organisations to understand the commercial and competitive capabilities of Abu Dhabi by recommending participation in and through specifically curated relevant programs, site tours, inward delegations and networking forums.

Headquartered in New Delhi, Franchise India ltd (FIL) is a dynamic international franchise, investment research, business set-up and advisory organisation with over three decades of expertise in collaborating and working alongside Government, regulatory bodies, international organisations, ports, special economic zones, trade and industry from across all verticals. Professionals at Franchise India have the proficiency and understanding in how markets across geographies function and specialise in connecting with global markets for bilateral investments and business establishment.

A diversified business group headquartered in Abu Dhabi, UAE, chaired by Private office of H.H. Sheikh Mohammed bin Sultan bin Hamdan Al Nahyan, DIHC operates in the Middle Eastern, Asian and African Markets, maintaining the highest of business relationships with international consultants/industry experts and partners in over 120 countries throughout Europe, the Americas, MENA and APAC regions.

The long-term vision of DIHC is based upon developing a high value, high impact business portfolio through its Strategic Business Units (SBU’s or sponsored companies) with a clear direction and appropriate core competencies within each Business unit that includes an emphasis on leading industry expertise. The group operations along with SBU management, work to identify and filter business opportunities that are aligned to the Groups Strategic Direction, capabilities and market positioning to create a competitive age through unique solutions, the press release said.

Related ARTICLES

SRUTHI MATHA –  LAYA PITHA the 2nd Year Inaugural Concert of the monthly concert series of International Chamber, PK Koyickal Trust has been hosted from Thiruvananthapuram, KERALA. Tripunithura Aasthana Vidwan Prof. S Easwara Varma  and Dr. Vrinda Varma performed VIOLIN DUET concert on 13-02-2026.

The International Chamber for Indian Music & Culture, an international initiatives of Parakkadathu Koyickal Trust, Tripunithura has hosted 2026 Inaugural Concert – SRUTHI MATHAA ..

Read More »

India Budget

India Union Budget was sector diversified and considering the increasing global economic challenges, the India Government has attracted industries, private sector business class and investors

Read More »

POPULAR ARTICLES

Sri. K P Raj Mohan Varma, Hon’ble Vice-Chairman of the International Chamber, Parakkadathu Koyickal Trust in the valuable presence of Tripunithura Aasthana Vidwan Prof. Kumara Kerala Varma is honouring TRIPUNITHURA AASTHANA VIDWAN DR. JAPAYAPRAKASHA SHARMA, on 22/04/26 at Tripunithura during the closing ceremony of the 25th Edition of Poornathrayee Sangeethotsavam 2026 and 57th Birth Day of Dr. Jayaprakasha Sharma, the Department Head of Art & Literature, International Chamber, PK Koyickal Trust, Tripunithura..

Read More »

The April month of Sruthi Mathaa.. Laya Pitha, the monthly Carnatic music concert series of the International Chamber, Parakkadathu Koyickal Trust, Tripunithura, Kerala, has been hosted from Ernakulam, KERALA. On vocals, Kum. Meenakshi S. Varma performed, and on violin, Violin Vidwan Sri Ernakulam Satheesh Varma and on Mridangam Sri Jayanth Rama Varma have been accompanied on 17-04-2026 from Ernakulam, Kerala.

SRUTHI MATHAA… LAYA PITHAA… The International Chamber for Indian Music & Culture, an international initiative of Parakkadathu Koyickal Trust, Tripunithura, Kerala, hosted the April month

Read More »

The first international concert from abroad in 2026 and the 2nd consecutive year of the monthly Carnatic Music concert series of the International Chamber, Parakkadathu Koyickal Trust, Tripunithura, Kerala, have been hosted from OHIO, U.S.A. Vocal Sangeetha Vidushi Ms. Dhivya Senthil Murugan, Violinist Ms. Medha Lalyt Iyer, and Mridangam Vidwan Sri Lalit Subramanian have accompanied on 13-02-2026 from OHIO, USA.

SRUTHI MATHAA… LAYA PITHAA… The International Chamber for Indian Music & Culture, an international initiative of Parakkadathu Koyickal Trust, Tripunithura, Kerala, has hosted the 2nd

Read More »