MUSCAT : The campaign, which runs from December 26 to December 29, marks a significant step in Oman’s journey to craft a national image that resonates both locally and globally.
Participants can visit www.omanbrand.om to choose from three meticulously designed logos that blend traditional and contemporary Omani elements. These designs are the result of a year-long collaboration between Omani and international experts, supported by extensive research, including 500 surveys, 128 interviews, and global consultations.
Speaking about the initiative, Eng. Aisha Mohammed Al Saifi, Director of Oman’s Unified Promotional Nation Brand Project, emphasized its importance:
“I encourage all Omanis and all Oman-based residents to go and vote in this campaign. Your votes are incredibly important because they will bring the Oman Nation strategy to life with an authenticity that truly represents the people of Oman and our inherent set of values and aspirations. This is a vital first step for the ongoing nation branding strategy, and your vote ensures we can proudly and collectively showcase the Omani story to the world.”
The process is simple: voters register their details, select the logo that best represents Oman, and cast their vote. The chosen visual identity will be unveiled in early 2025, becoming a cornerstone of the Oman Nation brand strategy designed to boost the country’s global perception and drive economic and social growth.
