Dubai – Travelers passing through Dubai may soon be able to pay for flights and duty-free purchases using cryptocurrency, following landmark agreements signed by Emirates Airline and Dubai Duty Free with global digital asset platform Crypto.com.
Both organizations have signed Memorandums of Understanding (MoUs) with Crypto.com to explore the integration of crypto payments into their operations, further reinforcing Dubai’s position as a global leader in digital innovation.
Crypto Payments Coming to Airport Retail
Dubai Duty Free, which recorded over Dh4.1 billion in sales during the first half of 2025, confirmed its collaboration with Crypto.com to explore accepting digital currencies for both in-store and online purchases. The initiative aims to provide greater flexibility for travelers and reflects the growing global trend toward alternative payment methods.
“This MoU underscores our commitment to innovation and providing greater convenience and choice for our customers,” said Ramesh Cidambi, Managing Director of Dubai Duty Free, during the signing event at Emirates Group Headquarters.
As part of the agreement, both parties will conduct feasibility studies and co-develop crypto payment solutions, including marketing strategies and digital engagement tools, to enhance the overall retail experience and contribute to the UAE’s digital transformation goals.
Emirates Airline to Integrate Crypto Payments
Emirates Airline is also stepping into the digital currency space. Under a similar MoU, the airline will partner with Crypto.com to integrate Crypto.com Pay into its booking and payment systems by next year, allowing customers to purchase tickets and services using cryptocurrency.
“This initiative reflects Emirates’ commitment to evolving with customer preferences and engaging a new generation of digitally fluent travelers,” said Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer. “It also aligns with Dubai’s ambition to lead in financial and technological innovation.”
Part of a Broader Crypto Strategy
These moves are part of a wider digital payment strategy being rolled out across Dubai. On July 6, the Dubai Land Department signed an MoU with Crypto.com to develop a blockchain-based ecosystem for virtual real estate investments. The partnership aims to facilitate the buying, selling, and tokenization of property using digital currencies — a key step toward achieving Dubai’s Dh1 trillion real estate transaction target under the Real Estate Strategy 2033.
With the UAE already allowing digital currency payments for government services, analysts say such private-sector collaborations are a natural progression in integrating crypto into everyday life.
Crypto Gains Real-World Momentum
Eric Anziani, President and COO of Crypto.com, said these partnerships mark a significant milestone in the real-world adoption of digital assets.
“Integration with leading partners like Emirates and Dubai Duty Free brings real momentum to the digital asset industry,” Anziani said. “It allows both companies to offer innovative financial solutions while supporting Dubai’s vision for digital leadership.”
What’s Next?
While customers can’t use crypto just yet, both Emirates and Dubai Duty Free confirmed that implementation is actively under exploration. As cryptocurrency finds more real-world applications in travel, retail, and real estate, Dubai is positioning itself at the forefront of a new era in digital finance.
