Our Correspondent
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched a ‘Spring in Abu Dhabi’ campaign, which will bring exclusive offers on leisure experiences to UAE residents and visitors, on March 26.
The campaign will include a variety of deals and offers across participating hotels and F&B outlets from March 25 to April 10. There will be a variety of hotel ‘staycation’ deals and offers across 50 hotels in the capital.
UAE residents and their families, and visitors can benefit from half-board packages – breakfast and lunch /dinner – for a minimum of two nights’ stay at any of the participating hotels; the second room can be booked at half rate, while children under 16 years can stay free of charge.
“Spring in Abu Dhabi is the result of collaborative efforts between the private and public sectors within the local tourism industry, in line with DCT Abu Dhabi’s ongoing efforts to continuously elevate tourism experiences within the capital,” said Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “This campaign is an open invitation from DCT Abu Dhabi to the wider UAE community to enjoy unforgettable experiences and further explore Abu Dhabi’s diversity and authenticity.”
The campaign will run in tandem with DCT Abu Dhabi’s pioneering Go Safe certification programme, which ensures that hotel establishments adhere to the strictest hygiene and safety guidelines.
More than 95% of hotels in Abu Dhabi have been certified safe so far, thus reassuring residents and visitors.
“World’s Coolest Winter” concludes successfully
The campaign has come after the UAE’s “World’s Coolest Winter” campaign concluded with Dh1 billion in revenues. The 45-day campaign, running from December 12, 2020 to January 25, 2021, had attracted 950,000 domestic tourists within a month.
The newly-launched UAE Strategy for Domestic Tourism encourages residents and citizens to explore the country’s hidden gems and promote the features that distinguish each of the seven emirates.
In a collaboration between national telecom major Du and the UAE Government Media Office, #WorldsCoolestWinterChallenge was launched on Twitter and Instagram to encourage the public to share creative images and videos of their outdoor experiences in UAE for chances to win big. Du rewarded individuals who best captured the touristy, natural and cultural landmarks across the UAE; weekly prizes reached Dh50,000. The winners comprised Emirati, Indian, Filipino and Pakistani nationals, many of whom were professional videographers, photographers, and content creators.
