UAE Enforces New Law: Social Media Influencers and Content Creators Must Obtain Business Licenses

Dubai: Social media influencers and content creators in the UAE who earn income through their online activities are now required to obtain business licenses, under the updated UAE Media Regulation Law that came into effect on May 29, 2025.

Previously, influencers only needed a media license from the UAE Media Council, but the new regulation mandates that they first secure a business license before applying for the media permit. To support this transition, the Media Council has waived the media license fee for three years for eligible influencers and creators.

Comprehensive Reform of Media Regulation

The law aims to modernize the UAE’s media landscape by introducing a comprehensive regulatory framework to ensure ethical, responsible, and high-quality content across both digital and traditional platforms. Influencers, who play a growing role in shaping public opinion and consumer behavior, must now comply with stringent guidelines to legally operate in the country.

Empowering Creators, Building Trust

Speaking at a recent press conference, Maitha Al Suwaidi, CEO of the Strategy and Media Policies Sector at the UAE Media Council, said the new licensing system is designed to build public trust, protect audiences, and enhance the overall quality of online content.

“To ease the transition, a three-year permit fee exemption has been introduced, giving creators time to adjust financially to the new system,” she noted.
“This roadmap reflects our commitment to a flexible and forward-thinking media environment aligned with global standards, while also safeguarding the UAE’s cultural and ethical values.”

Part of a Broader Digital Participation Policy

The licensing rule is part of the Digital Participation Policy, which promotes responsible engagement on social platforms and ensures compliance with UAE laws. The Media Council also has the authority to monitor, modify, or remove content that violates regulations—especially posts that are offensive, defamatory, or disrupt social harmony.

Strict Penalties for Non-Compliance

Violations of the new Media Regulation Law can attract fines of up to AED 1 million, depending on the severity and frequency of the offence. The Council has the discretion to take action against any content or account that breaches the guidelines, reinforcing a safe and respectful digital space.