Abu Dhabi’s Multiply Group Launches Global-Focused Media Company

Dubai: Abu Dhabi-based Multiply Group has consolidated its media investments under a new entity, Multiply Media Group (MMG), marking a major step in its global expansion strategy.

MMG will serve as the holding company for BackLite Media, Viola Communications, and Media 247, bringing together leading media brands under one tech- and AI-driven platform. The move aims to position MMG as a regional and global powerhouse in the tech-enabled media space.

“By uniting top-tier media assets, we’re reinforcing our commitment to long-term value creation and shareholder returns,” said Samia Bouazza, GCEO and Managing Director of Multiply Group. “MMG lays a strong foundation for our global ambitions.”

Launched in Mexico City

MMG made its debut with a global launch event in Mexico City, showcased across major digital out-of-home screens in key cities worldwide, signaling its intention to expand beyond the UAE.

The new group will focus on:

• Investing in high-growth media ventures
• Driving synergy across its portfolio
• Tapping international markets

Backed by a $7.2 Billion Powerhouse

Multiply Group, part of Abu Dhabi’s IHC (International Holding Company), manages over $7.2 billion in assets, while IHC itself boasts a market cap exceeding $240 billion.

MMG is being positioned as a launchpad for regional and international media opportunities, aligning with Multiply’s broader strategy of creating future-ready, scalable businesses driven by innovation.