NIRMAL YESODA
The popularity of OTT platforms like Amazon Prime and Netflix are witnessing widespread popularity in India, especially after the coronavirus outbreak in the nation. Now, Sharekhan, one of the largest brokerage houses in India has launched its first edutainment platform, which they have named MoneyFLIX. Through this move, Sharekhan aims to revolutionize the financial education sector in the country.
With this new venture, Sharekhan aims to provide financial education and investment advice to people in the form of entertainment videos and small movies.
As per reports, MoneyFLIX already has nearly 100 videos in its gallery, and these clips range from 5 minutes to 30 minutes in duration. The company is planning to double the number of contents in their database by the end of next year.
From making simple investment decisions to complex trading principles, Sharekhan’s MoneyFLIX aims to educate people to adopt perfect spending strategies.
“The integration of technology in the financial services industry has been radical in uplifting customer experience. However efforts towards literacy have often been complex and hence, the idea was to create content that even millennials resonate with. This new digital-first endeavor would help us take investing and trading education to even the remotest parts of the country,” said Rahul Ghose, head of MoneyFLIX.
MoneyFLIX app is now available in Google Playstore. MoneyFLIX offers two plans for its users. By paying Rs 1990+GST, users can enjoy videos on this platform for one year, while the monthly plan is priced at Rs 990+GST.
