UAE launches National Behavioural Reward Programme

Our Correspondent

The UAE has launched the “National Behavioural Reward Programme” to incentivise positive behaviour in citizens through a point-based rewards system that can be used in payments for government services.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, announced this at Qasr Al Watan in Abu Dhabi on April 17. He stressed that positive citizenship is an important and indispensable element for building a developed society and country.
Sheikh Mohammed also launched Fazaa, the smart app for the Behavioural Reward Programme. The app is an additional technical tool that will maximize the benefits of the programme by facilitating and easing accessibility for the targeted segments of the community.
The ‘National Behavioural Reward Programme’ is one of the initiatives of the Department of Behavioural Rewards that comes under the Ministry of Possibilities. It aims to support and carry out the strategic framework and the national model for behavioural rewards. It will be the first programme in behavioural science focusing on the three main pillars of homeland, society and family.

Deputy Prime Minister and Minister of the Interior HH Lt. General Sheikh Saif bin Zayed Al Nahyan will lead the behavioural rewards management team, under the responsibilities of the Ministry of Possibilities. The team will work on a national methodology to motivate positive behaviour which will be an approved tool to work on the nation’s strategic framework.
The comprehensive programme will be run in cooperation with Fazaa and a number of partners in the private sector.
Sheikh Mohammed also witnessed the graduation of the first batch of the Professional Diploma in Behavioural Economics, one of the programme’s initiatives. The course aims to qualify the participants and develop their skills in analysing and motivating positive behaviour, in order to raise the level of UAE society and government readiness.
The implementation of the programme will help encourage patriotism, ensure loyalty, spread good ethics, prepare a generation ready to lead the future, reinforce the UAE’s global position in competitiveness indexes, promote positive behaviours, and achieve the objectives of the UAE Vision 2021.