Tik Tok gone, Mitron gets the throne

Tik Tok rival Mitron hits over 25 million downloads from Google playstore in India. Mitron is a homegrown short-form video app that emerged as an alternative after the ban of Tik Tok as anti- China sentiment rose in the country amid border tensions in Ladakh. The creators of the app said that more and more content creators are making a beeline to join the app.

The app however was briefly removed from Google Play Store apparently for “technical policy violations.” After the issue was fixed, the app re-emerged on Google Play. The Bengaluru based- app on Tuesday claimed that about 40million videos are viewed on the platform per hour while nearly one million new videos are created perday.

Founded by two computer science engineers, Shivank Agarwal who is an alumnus of Indian Institute of Technology Roorkee and Anish Khandelwal, an alumnus of Visvesvaraya National Institute of Technology in Nagpur, Maharashtra, the app was launched in April this year.

“It is incredibly exciting to see nearly one million new videos created per day on the Mitron platform,” Agarwal said in a statement.

The app provides an easy interface for users to create, edit and share their videos and at the same time browse through a library of top videos on the platform.

Mitron announced a seed funding round on July 1, led by 3one4 Capital and a LetsVenture syndicate led by Arun Tadanki.