Hindustan Unilever has decided to change the name of its popular skincare brand “Fair & Lovely” to “Glow & Lovely”. The company added that the skin cream for men will be called “Glow & Handsome”. The product has been widely criticised for using racist imagery and promoting negative stereotypes related to darker skin tones.

Fair and Lovely was introduced in the market way back in 1975. For years, the product has been widely criticised for promoting negative stereotypes related to darker skin tones and termed light-colored skin as the standard of beauty in South Asia.

The company claimed that on June 25 it had removed the words “fair”, “whitening” and “lightening” from its product. It said that the brand is committed to “celebrating all skin tones”, and will feature women of all skin types in future advertising campaigns.

This move comes in the wake of anti-racism protests that have been held in the west since the death of George Floyd, an African American man who was killed by police in Minneapolis.

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