Lava launches new service programme, expands service centres

Indian Mobile handset brand, Lava International Limited, launched a unique customer service programme to provide service and repair facility to its customers at their location. Lava’s Service on Wheels will enable customers to get access to Lava service centre at their city/town/village without having to travel to the service centres for fixing their phones.
The new service has been launched in Uttar Pradesh, Haryana, Rajasthan, Karnataka and Bihar and will be expanded to more than 300 locations by the end of the year. This is in addition to Lava’s current service strength of more than 800 service centres throughout the country.
Speaking about this launch Satya Sati, Head- Customer Service, Lava International, said, “Providing excellent after sales service to our customers along with quick turnaround time has been our key focus at Lava. We understand that during these unprecedented times there is a lot of anxiety and apprehension in travelling to the nearest service centre. We thought of this unique programme through which we can take our service centres to our customers.”
Service on Wheels is being offered through Lava authorised technicians who will travel to nearby areas/markets, including rural locations and help their customers. These Lava-authorised technicians will follow the requisite social distancing norms.
The technician will carry all necessary spare parts and replacement devices and repair the handset on the spot. In case of any major repairs the handset will be taken to the service centre and delivered to the customer during the next visit of service on wheels.
India is the second-largest mobile market, ahead of the US with over 400 million smartphone users whereas China leads in terms of the number of users.
According to a survey in early 2020, about 33% of phones sold in India are in the Rs.11,000 to Rs.18,000 price range, and is the fastest-growing segment.