Fast food chain Burger King has taken a rather unusual step: calling on customers to order from archrival McDonald’s, as well as number of other competing restaurants.
This came as a shock as Burger King and McDonald’s often roast each other on social media platforms.
The company’s UK arm tweeted a statement asking consumers to support their local fast food outlets during the coronavirus pandemic, whether they are Burger King or not.
Pizza Hut, Taco Bell and many independent food outlets also got a mention.
We know, we never thought we’d be saying this either. pic.twitter.com/cVRMSLSDq6
— Burger King (@BurgerKingUK) November 2, 2020
They wrote a heartwarming note which read, “Order from McDonald’s. We never thought we’d be asking you to do this. Just like we never thought we’d be encouraging you to order from KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Leon… or any of the other independent food outlets, too numerous to mention here. In short, from any of our sister food chains (fast or not so fast).”
They added that they never thought they would be asking their customers to do this, but people need help right now.
The hospitality industry is hit hard in UK due to the pandemic and new restrictions from November 5 are expected to make things worse.
